• Accepted National Eczema Association logo
  • EWG VERIFIED

The Wipe

4.9/5 based on 2645 reviews

99% water + 5 clean ingredients—an essential cleansing formula for sensitive skin

Want extra skin caring ingredients? Try The Soft Wipe

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  • 99% purified water

  • Up to 30% larger than others

  • 100% plant-based fibers

  • No parabens, dyes, fragrance

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Clean more with less

Made thick, strong, and up to 30% larger than other brands to comfortably tackle big messes with just a few wipes. They also dispense one at a time to minimize waste.

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A sustainable wipe

Our 100% plant-based, plastic-free fibers are sourced from responsibly-managed forests.

Compared to other brands, The Wipe offers up to:

99%

purified water

5

clean ingredients

100%

plant-based fibers

30%

larger surface area

99%

purified water

5

clean ingredients

100%

plant-based fibers

30%

larger surface area

Made gentle for babies and the planet

100% plant-based fibers

Made of future-forward fibers, including VEOCEL™ Lyocell (cellulosic fibers refined in a closed-loop system). They’re FSC Certified™, ensuring responsible sourcing from sustainably managed forests.

99% purified water

Pediatricians often recommend plain water as the best way to wash newborns and babies with sensitive skin. With this in mind, we created our gentle, water-based cleansing solution.

5 skin care ingredients

There’s a long list of irritants not in The Wipe. A select few ingredients that are safe for newborn and eczema-prone skin made the cut—like moisturizing glycerin and food-grade preservatives for safety.

There’s no competition

  • 99% Water + only 5 gentle ingredients
    Surface area* (larger is better)
    Fabric density* (higher is better)
    Tensile strength* (higher is better)
    OEKO-TEX® STANDARD 100 Certified
    EWG Certified
  • The Wipe
    Yes
    60 sq in
    71 gsm
    80 N
    Yes
    Yes
  • Big brand
    No
    52 sq in
    56 gsm
    11 N
    No
    No
  • Other DTC brand
    No
    58 sq in
    59 gsm
    58 N
    No
    Yes

*Based on Huggies Natural Care Wipes and Honest Clean Conscious Wipes website, product, and packaging at the time of publication.

The Wipe is EWG Verified™, hypoallergenic, pH-balanced, dermatologist tested, pediatrician approved, cruelty free, and made without fragrance, dyes, parabens, or phthalates.

Read the Safety Report
  • OEKO TEXOEKO TEX
  • FSCFSC

What do parents think?

Dealing with dry skin?

The Soft Wipe is infused with emollients and moisturizers to replenish hydration and support baby’s delicate skin barrier.