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The Soft Wipe

4.7/5 based on 224 reviews

Enhanced with premium cotton + moisturizers to cleanse and support the skin barrier through daily diaper changes, messy mealtimes, and beyond.

Want just 99% water? Try The Wipe

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  • Emollients + moisturizers

  • Up to 30% larger than others

  • Enhanced with premium cotton

  • No parabens, dyes, fragrance

Gently cleanse and moisturize, all in one wipe

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Clean more with less

Made thick, soft, and up to 30% larger than other brands to comfortably tackle bigger messes with fewer wipes. They also dispense one at a time to minimize waste.

The softness of premium cotton

The Soft wipe is made with 100% plant-based fibers and enhanced with premium cotton for an ultra-soft, cloth-like feel that’s gentle on baby’s delicate skin.

Compared to other brands, The Soft Wipe offers up to:

8

moisturizers + emollients

30%

larger than other brands

100%

plant-based fibers

60

sq in surface area

8

moisturizers + emollients

30%

larger than other brands

100%

plant-based fibers

60

sq in surface area

The wipe that does more than just cleanse

Replenishes skin hydration

Dry air, heat and AC, sun, bathing—all these elements can dry out baby’s skin. The Soft Wipe helps replenish much-needed moisture that the day can take away. 

Supports the skin barrier

Newborns can be prone to dryness and irritation. The Soft Wipe is infused with skin protectants, emollients, and moisturizers to help support their delicate skin barrier.

Enhanced with premium cotton

The Soft Wipe’s 100% plant-based fibers are enhanced with premium cotton fibers for extra softness. It feels like cleansing with your favorite soft washcloth.

There’s no competition

Surface area* (larger is better)
Enhanced with cotton
100% FSC Certified plant-based fibers
Hypoallergenic
The Soft Wipe
60 sq in
Yes
Yes
Yes
Big brand
51 sq in
No
No
Unknown
Leading wipes brand
46 sq in
No
No
Yes
Green 'DTC' brand
56 sq in
No
No
Unknown

*Using industry standard methodology. Other information based on competitive websites at time of publication.

The Soft Wipe is EWG Verified™, hypoallergenic, pH-balanced, dermatologist tested, pediatrician approved, cruelty free, and made without fragrance, dyes, parabens, or phthalates.

Read the Safety Report
  • cotton
    cotton
  • FSC
    FSC
  • veocel
    veocel

What do parents think?

Want just 99% water?

The Wipe is made with a simple cleansing formula of 99% water and 5 clean ingredients—perfected for sensitive skin.