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Soft Cream
NEWultra-gentle face + body moisturizer | 16.2 fl oz
Daily, all-over moisturizer that sinks in fast + hydrates up to 24 hrs
$40
Ingredients
COLLOIDAL OATMEAL + OAT OIL
This breakfast staple is also part of a nutritious skincare routine—rich in lipids, vitamin E, antioxidants, and beta-glucans with soothing, protective properties
AVOCADO, OLIVE + COCONUT OILS
Naturally-derived moisturizers rich in oleic and lauric fatty acids to support the skin barrier
MARSHMALLOW ROOT EXTRACT
A plant-based friend of sensitive skin with emollient properties and bioactive compounds like polysaccharides
MADE WITHOUT
Fragrance, essential oils, petrolatum, silicones, mineral oil, paraffin wax, lanolin, denatured alcohol, dyes or colorants, parabens, phthalates, phenoxyethanol, or animal products; Soft Cream is cruelty free and vegan
INGREDIENT LIST
Water (Aqua), Glycerin, Caprylic/Capric Triglyceride, Cetearyl Alcohol, Glyceryl Stearate SE, Cetearyl Olivate, Methylheptylglycerin, Sorbitan Olivate, Glyceryl Caprylate, Helianthus Annuus (Sunflower) Seed Oil, Butyrospermum Parkii (Shea) Butter, Cocos Nucifera (Coconut) Oil, Persea Gratissima (Avocado) Oil, Hydroxyethylcellulose, Caprylhydroxamic Acid, Avena Sativa (Oat) Kernel Oil, Colloidal Oatmeal, Citric Acid, Althaea Officinalis (Marshmallow) Root Extract, Tocopherol
How to use
Maintain a happy balance of hydration, top to bottom.
Apply daily to face and body, especially after bathtime, to keep skin feeling soft and nourished.
GOOD FOR
- daily face and body moisturizing
- maintaining adequate skin hydration levels
- little ones who are picky about lotion textures
- quick dressing post-bath
- sensitive and eczema-prone skin
- newborns to toddlers, and parents who sneak some for themselves
- 2-3 months of regular (up to daily) use in 1 bottle
THE ROUTINE
- Wash head to toe with First Wash, then pat dry
- Moisturize with Soft Cream, ideally while skin is slightly damp to lock in moisture
- Add layer of Bun Balm to the diaper area and dry patches
- Finish with The Diaper to help keep skin dry, day or night
Why we love it
Non-stuffy, non-sticky, super-soft, skin barrier support.
Microbiome friendly
We believe a happy skin barrier and microbiome go hand in hand. Soft Cream is clinically tested to ensure it won’t alter natural skin flora, helping to maintain the skin microbiome’s balance.
Lightweight, heavy-duty hydration
One application on face and body can hydrate skin for up to 24-hrs, day and night—without feeling sticky or greasy.
Supports the developing skin barrier
To be at its best, skin needs a healthy dose of hydration and lipids. Soft cream delivers both, to help reduce water loss, and reinforce the skin barrier.
Add to Auto-Renew
Don’t get down to the last drop. Add skincare to your current diapers, pants, or wipes deliveries.
- Add an individual product or all 3 for a complete routine
- Save over 10% on every order, and unlock free shipping
- Choose a cadence that works for you, every shipment or every other
- Manage everything—from product quantity to order frequency—via text
- Skip or cancel at any time
Soft Cream hydrates for up to 24 hrs with:
Shea butter
Coconut oil
Colloidal oatmeal
Marshmallow root
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Soft Cream is EWG Verified®, accepted by the National Eczema Association, and formulated for sensitive skin, from birth on.
Read the Safety ReportsWhat do parents think?
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Here for the changes®
If you’re here, there’s likely a new baby in your life. Those first years are full of changes—we want to make them a little easier, with clean, high-performing baby care designed for your peace of mind.