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First Wash
NEWultra-gentle hair + body wash | 16.2 fl oz
Soft, silky, and sulfate-free for first baths through toddlerhood
$40
Ingredients
Coco-glucoside
Derived from coconut oil and glucose, it’s a gentle cleansing alternative to harsh soaps and sulfates
Pro-vitamin B5 + glycerin
Conditioners and humectants to leave hair and skin feeling soft and hydrated
Marshmallow root extract
A plant-based friend of sensitive skin with emollient properties and bioactive compounds like polysaccharides
MADE WITHOUT
Fragrance, essential oils, sulfates (SLS and SLES), silicones, alcohol, dyes or colorants, parabens, phthalates, phenoxyethanol, or animal products; First Wash is cruelty free and vegan
INGREDIENT LIST
Water (Aqua), Decyl Glucoside, Glycerin, Sodium Lauroyl Lactylate, Coco-Glucoside, Glycolipids, Sodium Benzoate, Panthenol, Guar Hyroxypropyltrimonium Chloride, Citric Acid, Trisodium Ethylenediamine Disuccinate, Althaea Officinalis (Marshmallow) Root Extract
How to use
Cleanse head to toe with a silky lather that leaves skin feeling soft, not stripped.
Work suds into wet hair and skin with your hands or favorite cleansing accessory, then rinse well.
Good for
- hair, face, and body cleansing
- regular washing, as needed or daily use
- full baths or tushy washes (after especially messy diaper changes)
- sensitive and eczema-prone skin
- newborns to toddlers, and parents who sneak some for themselves
- 2-3 months of regular (up to daily) use in 1 bottle
THE ROUTINE
- Wash head to toe with First Wash, then pat dry
- Moisturize with Soft Cream, ideally while skin is slightly damp to lock in moisture
- Add layer of Bun Balm to the diaper area and dry patches
- Finish with The Diaper to help keep skin dry, day or night
Why we love it
Dissolves away the day’s dirt with a water-gel formula that respects the natural pH of little ones’ skin.
Microbiome friendly
We believe a happy skin barrier and microbiome go hand in hand. First Wash is clinically tested to ensure it won’t alter natural skin flora, helping to maintain the skin microbiome’s balance.
Safe for eyes + sensitive skin
Our tear-free formula is proven gentle on eyes and sensitive, eczema-prone skin—because suds shouldn’t sting!
Multitasks for easy baths
1-2 pumps cleans hair, face, and body. It grows with you from newborn days to childhood—the first and only wash you’ll need.
Add to Auto-Renew
Don’t get down to the last drop. Add skincare to your current diapers, pants, or wipes deliveries.
- Add an individual product or all 3 for a complete routine
- Save over 10% on every order, and unlock free shipping
- Choose a cadence that works for you, every shipment or every other
- Manage everything—from product quantity to order frequency—via text
- Skip or cancel at any time
First Wash is the do-it-all cleanser for huggable, kissable, baby-soft skin
cleans hair + skin effectively
98% of parents agree
non-drying + leaves skin soft
95% of parents agree
doesn’t irritate skin or eyes
95% of parents agree
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First Wash is EWG Verified®, accepted by the National Eczema Association, and formulated for sensitive skin, from birth on.
Read the Safety ReportsWhat do parents think?
There’s more to love
Here for the changes®
If you’re here, there’s likely a new baby in your life. Those first years are full of changes—we want to make them a little easier, with clean, high-performing baby care designed for your peace of mind.