It takes a village to change the world. That’s why we partner with organizations, call on experts, and reinvest our resources in those doing the research to move us forward. Here, you’ll also find ways you can get involved.
Over 1,000,000 diapers donated
1 in 3 families in the U.S. struggle to diaper their babies. We are supporting parents in need by providing diaper donations through partnerships with organizations such as Baby2Baby.
Have unused diapers?
As part of our Diaper Give Back program, we’re helping facilitate individual donations. Email us at [email protected], and we’ll send you a label so you can donate unused diapers to a local charity.
Certified by leaders in sustainability
All-natural isn't always the safest and most sustainable option. Our product development team often points to the example of poison ivy: all-natural, but irritating. It’s important to recognize where "natural" or "plant-based" is used for marketing, as even plant-based plastics (PLA) act like regular plastic at their end of life . A "clean" ingredient list can include tested and proven-safe synthetic compounds incorporated with non-irritating, plant-based materials—like our TCF (Totally Chlorine Free) wood pulp from sustainably managed forests.
It's not entirely accurate to say that any diaper is "made of bamboo". The raw
bamboo must first be processed into viscose, which requires chemical and
energy resources; and once those bamboo fibers become something else, they technically are processed beyond being called ‘bamboo’ anymore. After research and testing, we chose not to use bamboo for performance and sustainability reasons.
In evaluating what sustainability means to us as a future-forward baby care brand, our goal is to ensure our efforts are, in fact, sustainable. We don’t want to simply offset our carbon footprint, we want to significantly reduce it. That’s why we’re shifting focus from our carbon program to investment in sustainability-led R&D. A meaningful investment in sustainable sourcing and developing is how we’ll work towards our ultimate goal of true sustainable innovation.