Let’s change things
As parents, one of our top priorities is building a better future for our children. We believe it’s our collective responsibility to take care of babies, support parents, and preserve our planet—and we’re committed to doing so.
It takes a village to change the world. That’s why we partner with organizations, call on experts, and reinvest our resources in those doing the research to move us forward. Here, you’ll also find ways you can get involved.
The world wasn’t built for families.
Childcare is unaffordable, school and work hours don’t align, paid parental leave isn’t a given. Parents are being forced to solve an impossible equation.
That’s why we’re partnering with Moms First. By investing in their advocacy work for affordable childcare and universal paid leave, we’re furthering our shared commitment to support parents and design a world that works for families.
Over 9,000,000 diapering essentials donated
Nearly 1 in 2 U.S. families struggle to diaper their babies. We are supporting parents in need by providing diaper donations through partnerships with organizations such as Baby2Baby and Good+Foundation.
50 families 1 year of diapers 3 years and counting
Our Year of Changes initiative with Good+Foundation provides 50 families in their network with a consistent supply of diapers for a year.
“I was laid off while my wife was pregnant. Knowing we’d have diapers meant I felt better prepared to welcome my child during an uncertain time.”
James, father and Year of Changes recipient
Your unused, unopened diapers can do a lot of good
We’ll send you a prepaid shipping label to mail unused, unopened diapers—of any brand—to Good+Foundation. Just fill out the form here.
Impact Q&A
Why don’t we aim to make our diapers all-natural?
All-natural isn't always the safest and most sustainable option. Our product development team often points to the example of poison ivy: all-natural, but irritating. It’s important to recognize where "natural" or "plant-based" is used for marketing, as even plant-based plastics (PLA) act like regular plastic at their end of life . A "clean" ingredient list can include tested and proven-safe synthetic compounds incorporated with non-irritating, plant-based materials—like our TCF (Totally Chlorine Free) wood pulp from sustainably managed forests.
Why aren’t our diapers made of bamboo?
It's not entirely accurate to say that any diaper is "made of bamboo". The raw bamboo must first be processed into viscose, which requires chemical and energy resources; and once those bamboo fibers become something else, they technically are processed beyond being called ‘bamboo’ anymore. After research and testing, we chose not to use bamboo for performance and sustainability reasons.
Do you offset carbon?
In evaluating what sustainability means to us as a future-forward baby care brand, our goal is to ensure our efforts are, in fact, sustainable. We don’t want to simply offset our carbon footprint, we want to significantly reduce it. That’s why we’re shifting focus from our carbon program to investment in sustainability-led R&D. A meaningful investment in sustainable sourcing and developing is how we’ll work towards our ultimate goal of true sustainable innovation.
Why are you focusing on childcare?
Childcare isn’t just a family matter—it is an economic necessity that is rapidly becoming out of reach.
As a team of working parents, the topic is near and dear to us: childcare costs are rising faster than almost everything else and this impacts mothers the most. This year alone, 845,000 women left the workforce. In July 2026, they accounted for 100% of the labor force decline, with childcare costs cited as a primary reason.
We need workplaces, policies, and social structures that actually work for families. So we’ll keep bringing childcare into the conversation, as cultural change precedes policy change.
How are you creating a workplace that supports working parents?
As a team of parents, family-first company policies and benefits really are core to our company culture. Coterie offers 5 months of fully paid parental leave at 100% of salary. Beyond that, we’re a remote-first team with flexible hours (for daycare pickups, appointments, field trips—no questions asked), unlimited PTO, two weeks of company-wide shared time off so everyone can truly disconnect and be with their loved ones, and we even take the days after Mother’s and Father’s Day off as company holidays.
Supporting parents is at the very core of who we are, and we’re always looking for ways to strengthen that commitment even more.
Why did you choose to partner with Moms First?
We’re teaming up with Moms First to invest in their advocacy work for affordable childcare and universal paid leave, which means a lot to us as a team of working parents.
Moms First is leading the charge on these issues as a national non-profit that works to transform our workplaces and government policies so that motherhood is no longer a financial or professional penalty. Founded in 2021 by Reshma Saujani, the organization aims to drive institutional change through a mix of cultural campaigns, corporate partnerships, and grassroots advocacy. We’re proud to roll up our sleeves with them.
How can I get involved?
There are so many ways to make an impact and you can start by visiting Moms First. You can also follow Moms First @momsfirstus and us @coterie on Instagram for more—cultural change precedes policy change, so amplifying and continuing this conversation matters.