Manager, Product Strategy (Brand Management)

Coterie is a modern baby care brand for the uncompromising parent. We create smart, high-performing products that make parents’ lives easier, starting with our diaper. After extensive global research and over 2 years of development, we created a high-performance diaper that outperforms the competition on the attributes that matter most. It keeps your baby drier, longer to help minimize leakages, blowouts and the likelihood of diaper rash. Our diapers are 25% plant based, and use clothing-grade materials that make them extremely soft and gentle.

Coterie was recently named The Best Diaper by Parents Magazine. We are growing quickly and are thrilled to bring on new team members who are as excited about redefining the world of baby care as we are.

The Role:

Coterie is looking for a Manager, Product Strategy to lead product strategy definition, positioning, and go-to-market for multiple initiatives across the digital and physical product ecosystem. They will make meaningful, data-driven, consumer-centric, and business-aligned decisions throughout development and after launch to ensure we meet/exceed business objectives. 

 This role will serve as a product leader and must understand the interplay between product design, sourcing, manufacturing, quality, brand, marketing, business goals, and claims to drive and streamline decision making and go-to-market strategy.

The ideal candidate for this role is a collaborative teammate that can wear many hats and is a strategic and thoughtful communicator, able to distill clarity out of ambiguity. The Manager, Product Strategy will develop a strategic roadmap while also quarterbacking strategy through GTM of the 1-2 year release cycle. This role will sit on the Product Marketing & Management team and report directly to the Head of Product Marketing & Management. 



You Will:

  • Define product strategy, performance targets, and future release strategy for multiple products to achieve innovation objectives.
  • Own the cross-functional strategy-setting process from concept to go-to-market briefing and manage stakeholders to ensure decisions ladder up to product strategy and financial targets.
  • Make pricing, case count, product size, and initial sales volume recommendations to our Sales, Supply Chain, and Operations teams.
  • Work cross-functionally with R&D, regulatory, and QA to define product testing requirements to achieve performance claims.
  • Recommend product positioning and the messaging hierarchy, working closely with Consumer Insights and R&D to ensure we design for our target consumer persona(s) and our Brand/Creative teams to ensure messaging hierarchy is reflected in the creative and campaign execution. 
  • Partner with our CX team for new product training, and optimize the feedback loop on customer feedback, requests & complaints.
  • Monitor in-market performance with our Data Analytics team to provide cross-functional readouts and strategic recommendations to improve ongoing product performance.
  • Compile competitive market research and educate the team at large about what others in our space are doing, successfully and unsuccessfully.
  • Closely follow emerging technology, consumer, and societal trends to ensure product positioning and strategy aligns with our core brand principles.

You Have:

  • 3-5 years of experience across brand management, product management, product development, management consulting, or similar; candidates with deeper experience are encouraged to apply as well and title/level may be reconsidered 
  • Experience with physical consumer products
  • Bachelor’s Degree in a relevant discipline, MBA a plus
  • Physically located in the United States
  • Willing to travel domestically on occasion
  • A strong collaborator with experience leading cross-functional teams and managing stakeholders 
  • A proven ability to define an opportunity based on real-world insights, set product strategy and success criteria, develop competitive positioning, and build product requirements to align cross-functional teams
  • Experience working with e-commerce product teams is a plus
  • An understanding of project management, capable of identifying interdependencies between functions
  • An ability to transform and refine day-to-day progress into periodic updates and decisions for leadership, who will trust you to manage the details
  • Strong communication and strategy skills with an analytical mindset
  • An appetite for problem-solving and flexibility with fast-paced, ever-changing environments
  • A genuine alignment with our mission to change everything about changing

Salary & Title

The title and expected base salary for this role is $109,000-$140,000 depending on a number of factors including job, level, experience and skill set.


  • Great compensation package
  • Meaningful equity stake
  • Medical, Dental, and Vision insurance 
  • 401(k) with matching
  • 16 week Parental Leave
  • Maven - family planning program for employees and partners
  • Commuter benefits thru WageWorks
  • 50% employee discount code that can be applied on all orders for your household
  • Work-from-home furnishing stipend 
  • Flexible work environment
  • Unlimited paid time off


Commitment to Equal Opportunity

Coterie provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.