The Wipe

4.9/5 based on 1046 reviews

Cleaner, stronger, softer, and up to 30% larger

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  • 99% purified water

  • Up to 30% larger surface area

  • Biodegradable and plant-based fibers

  • Free of 200+ chemicals

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Clean more with less

Made stronger and up to 30% larger than average to tackle bigger messes with fewer wipes. They dispense one at a time to minimize waste.

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Leave nothing behind

Most baby wipes take 100+ years to break down in landfills. Our biodegradable, plastic-free fibers can decompose in just 12 weeks (half the time of an orange peel).

Compared to leading brands, our wipes offer up to:

99%

purified water

8

skin care ingredients

100%

biodegradable fibers

30%

larger than average

99%

purified water

8

skin care ingredients

100%

biodegradable fibers

30%

larger than average

Baby wipes made better in every way

99% purified water

Pediatricians often recommend plain water, without harsh soaps and sulfates, as the best way to wash newborns and babies with sensitive skin. Based on this philosophy we formulated our wipe’s gentle cleansing solution with 99% purified water.

8 skin care ingredients

There’s a long list of irritants not in The Wipe. A select few ingredients made the cut—like vitamin E, moisturizing glycerin, and mild, food-grade preservatives for safety.

100% plant-based fibers

Made of future-forward fibers, including VEOCEL™ Lyocell (cellulosic; refined in a closed-loop system). They’re FSC Certified™, ensuring responsible sourcing from sustainably managed forests.

There’s no competition

Surface area* (larger is better)
Fabric density* (higher is better)
Tensile strength* (higher is better)
100% FSC Certified plant-based fibers
Hypoallergenic
Free of 200+ chemicals
60 sq in
71 gsm
88 N
Big brand
51 sq in
69 gsm
16 N
Leading wipes brand
46 sq in
46 gsm
33 N
"Green" DTC brand
56 sq in
55 gsm
45 N

*Using industry standard methodology. Other information based on competitive websites at time of publication.

The Wipe is EWG Verified™ and has received the National Eczema Association’s Seal of Acceptance™. It’s hypoallergenic, cruelty-free, pediatrician-recommended, dermatologist-tested, and free of plastic, fragrance, dyes, alcohol, heavy metals, parabens, phthalates, and 200+ other potentially harmful chemicals.

Read the Safety Report

What do parents think?

4.9/5 based on 1046 reviews

A really great diaper changes things

Fewer leaks and blowouts can mean a happier baby and more sleep for the whole family.

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Baby Wipe FAQs

Can I flush baby wipes?

Flushing your wipes is a fast way to clog your toilet. Even if the ones you’re using advertise themselves as flushable, they can still get stuck. It’s best to save yourself from having to call a plumber, and dispose of your baby wipes in the trash!