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The Change Lab

What if a diaper could change the world?

As engineers, scientists, and parents, we always look to the future. And together, we face one of our greatest challenges yet: to preserve our planet.

Our vision is to accelerate the advent of sustainable diapering.

Here is where it all starts: The Change Lab™ is our centralized, research and innovation hub. Our goal is to engineer the highest-performing, fully compostable diaper—with a from-nature, to-nature solution. Our Change Lab™ will allow for an integrated synthesis of sustainability innovations across nonwoven manufacturers, and the industry at large.

Today, the majority of commercially viable disposable diapers are up to 80% petroleum-based by weight.


As it stands, when more sustainable components are introduced and tested, they can potentially render a diaper less efficacious—increasing the likelihood of leaks and diaper rash. We don't want to settle for a compromise between performance and sustainability.


We are committed to reconfiguring each component of the diaper to be


compostable, so long as they are also safe and high-performing. We believe the development and commercialization of this goal will change baby care, and the planet.

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compostability goal

But just like parenting, this will take a village. So we invite all raw materials suppliers in the nonwovens industry to take part in this endeavor with us, with the goal of identifying real solutions that all can benefit from.

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Our landfills are
full of diapers

Disposable diapers are the



single-consumer item in landfills



number of diapers that end up in landfills each year



number of times diaper waste could fill Yankee Stadium


billion pounds

yearly amount of waste generated by diapers


billion gallons

yearly amount of fuel oil needed to produce diapers



number of years diapers can last


number of times diaper waste could extend to the moon and back

That means every disposable diaper that’s ever been made, may still exist today.

How did we get here?

US consumer behavior has helped lead to later potty training

Since 1950, the number of babies in disposable diapers has increased by nearly 100%, while the number of children potty trained by 18 months has dropped by almost that same percentage. And as the average potty-training age continues to increase, that means even more waste is created.

[Numbers from Priceonomics]

  • Babies in cloth diapers
  • Babies in disposable diapers
  • Children trained by 18 months

And the average potty training age only continues to increase

Late potty training extends reliance on diapers, contributing to environmental waste and increased costs. It delays the transition to more sustainable practices, such as using reusable training pants or practicing toilet independence. This prolonged dependence on disposable diapers can have long-term consequences for the environment, emphasizing the importance of timely potty training for sustainability efforts.

[Numbers from Priceonomics]

24.0 months34.2 months36.0 months

Basically, babies use a lot of diapers.

Over the course of two years, a single baby can account for about 600 pounds of diapers in landfills.

Think what adding just one more year in diapers does to that number.



There is critical work to be done in our industry to create a cleaner Earth for all. We see it as our responsibility to help advance that change.

We're here for the changes. Are you?

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What if a diaper could change the world?
What if a diaper could change the world?
What if a diaper could change the world?