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  • EWG VERIFIED

The Wipe

4.9/5 based on 2043 reviews

99% water + 5 clean ingredients—an essential cleansing formula for sensitive skin


Want extra skin caring ingredients? Try The Soft Wipe

Save 15%Add a Diaper or Pant Auto-Renew to save on every order

  • 99% purified water

  • Up to 30% larger than others

  • 100% plant-based fibers

  • No parabens, dyes, fragrance

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Clean more with less

Made thick, strong, and up to 30% larger than other brands to comfortably tackle big messes with just a few wipes. They also dispense one at a time to minimize waste.

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Leave less behind

Other wipes can take 100+ years to break down in landfills. Our 100% plant-based, plastic-free fibers can decompose in just a matter of weeks.

Compared to other brands, The Wipe offers up to:

99%

purified water

5

clean ingredients

100%

plant-based fibers

30%

larger surface area

99%

purified water

5

clean ingredients

100%

plant-based fibers

30%

larger surface area

Made gentle for babies and the planet

100% plant-based fibers

Made of future-forward fibers, including VEOCEL™ Lyocell (cellulosic fibers refined in a closed-loop system). They’re FSC Certified™, ensuring responsible sourcing from sustainably managed forests.

99% purified water

Pediatricians often recommend plain water as the best way to wash newborns and babies with sensitive skin. With this in mind, we created our gentle, water-based cleansing solution.

5 skin care ingredients

There’s a long list of irritants not in The Wipe. A select few ingredients that are safe for newborn and eczema-prone skin made the cut—like moisturizing glycerin and food-grade preservatives for safety.

There’s no competition

Surface area* (larger is better)
Fabric density* (higher is better)
Tensile strength* (higher is better)
100% FSC Certified, plant-based fibers
Hypoallergenic
The Wipe
60 sq in
71 gsm
88 N
Yes
Yes
Big brand
51 sq in
69 gsm
16 N
No
Unknown
Leading wipes brand
46 sq in
46 gsm
33 N
No
Yes
"Green" DTC brand
56 sq in
55 gsm
45 N
No
Unknown

*Using industry standard methodology. Other information based on competitive websites at time of publication.

The Wipe is EWG Verified™, hypoallergenic, pH-balanced, dermatologist tested, pediatrician approved, cruelty free, and made without fragrance, dyes, parabens, or phthalates.

Read the Safety Report
  • FSC
    FSC

What do parents think?

Dealing with dry skin?

The Soft Wipe is infused with emollients and moisturizers to replenish hydration and support baby’s delicate skin barrier.