Our Commitment to Sustainability

The safest and most effective diaper, with the smallest environmental impact.

Bridging sustainability and performance.

We build all our products from the ground up, and make the most sustainable choices possible without sacrificing performance. Our diapers are made with 25% plant-based materials (we currently use wood pulp sourced from sustainably managed forests — and are always looking into new plant-based materials to work with). Our wipes are 100% plant-based, made with VEOCEL™ wood pulp fibers produced in an award-winning closed loop process. These fibers are compostable and revert fully back into nature.

Investing in the future

We believe that recycling is the best long-term, sustainable solution to modern diapering. That’s why we’ve teamed up with Diaper Recycling Technology (DRT), an organization that is working to develop a technology that can recover up to 95% of the raw materials of a used diaper. They’re also developing a camera that can identify diapers from the waste stream to help with the collection process, making diaper recycling more realistic for the general public. We donate 1% of net diaper sales to DRT to make this technology a reality.

Let's talk disposable

When it comes to disposable diapers, no diaper is 100% biodegradable or 100% organic. The reality is that they all require synthetic materials to function properly. And while certain components of a diaper are able to biodegrade, this process releases significant amounts of CO2 into the atmosphere. To help negate the negative effects of biodegradation, landfills can equip themselves with methane gas recovery systems to collect some of those greenhouse gas emissions, turning them into other sources of energy. Unfortunately, most U.S. landfills aren’t equipped with such systems, making it hard to reap the benefits of biodegradable diapers. Given the current state of disposable diapers, it’s an oversimplification to call a diaper natural or eco friendly.