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Our Story

Coterie means, by definition, a small group of people with shared interests or tastes. In our case, this means family.

An upgrade, from the bottom up

We challenged ourselves to challenge the status quo. For the past 30 years, diaper standards have not evolved because other diaper brands have shied away from product innovation and lost sight of their customers' evolving needs. We built Coterie to bring quality and innovation back to baby care, starting with diapers.

Our Mission

At Coterie, we understand that parenthood comes with challenges of all shapes and sizes. We are committed to making your lives easier by creating better products that you can trust. Because like you, we know your baby deserves the best.

The Approach

In an industry where most brands focus their efforts on cost-cutting measures, we focus on serving and delighting the customer. We started by asking what's best for baby and what's most convenient for parents. From there, we traveled the globe to source the highest quality materials and reimagined what a diaper could be, from the ground up.

A Sustainable Future

The only long-term solution to sustainable diapering is through recycling. Today, all functioning, disposable diapers put a strain on the environment. That’s why, from day one, 1% of our diaper sales will go to our global recycling partner, Diaper Recycling Technology (“DRT”), who are pioneering technologies that can recover up to 95% of a used diaper.

We would love to hear from you. Please reach out with any questions or comments.